Casablanca, (ADV) – A radio campaign in Burkina Faso aiming to encourage parents to seek health services for their children has been able to save thousands of lives.
“On small step for a man, one giant step for mankind” Neil Armstrong’s quote could not have been more accurate. Our smallest gestures can sometimes have a way bigger impact on other people’s lives, and the mass radio campaign shared in Burkina Faso has demonstrated that. The campaign aimed to encourage parents to seek medical treatment for their ill children.
An accompanying study showed that it is also one of the most cost-effective ways of saving children’s lives.
“The study showed that in the areas which received the radio intervention, there was an increase in the amount of children being taken to health facilities. In particular, that increase was for the conditions that were the focus for the campaign: malaria, diarrhea, pneumonia,” said Simon Cousen, one of the authors of the study.
The result of the studies demonstrate the crucial role of mass media, used as a tool to raise awareness among people regarding a particular issue.
Bur-csa – Oumaima Derfoufi – ADV with agencies